Roblox has partnered with Parsons School of Design — The New School

Roblox has partnered with Parsons School of Design — The New School, to give us their ‘2022 Metaverse Fashion Trends’ report.
And you should read it.

Here are the top 5 Metaverse Fashion trends in 2022.

The Influence of Creator Communities on Fashion Is Accelerating

In 2022 alone, more than 11.5 million creators designed over 62 million virtual clothing and accessory items on Roblox. These creators dress millions of people all over the world and impact how they express themselves both in the digital and physical worlds. To put that in context, there are at least 200 times as many creators designing clothing and accessories on Roblox as the estimated number of fashion designers creating physical collections in the United States.

Self-Expression and Inclusivity in Digital Fashion Is Essential for Gen Z

The vast majority of Gen Z who are active on Roblox said in the survey that they have customized their avatars, with half of them changing their avatar’s clothing at least every week. Just like in the physical world, people tend to connect with and react to others around them based on the way they look and dress, which can have a profound impact on their self-confidence and relationships. Dressing their avatars allows consumers to express their individuality (47%) and feel good about themselves (43%), but also to show off their digital collection and feel more connected to peers — in both the digital and physical worlds.

Nearly 3 in 4 Gen Z Say They Spend on Digital Fashion

People are expressing themselves through their avatar style and Roblox fashion choices similarly to how they do in the physical world, with over half (53%) saying their style changes based on their mood or feelings on a particular day, and 37% changing clothing based on where they are going in the metaverse and what they are doing. Many (42%) would change their clothing to immediately try on a new purchase.

IRL Trends Influence Avatar Fashion (and Vice Versa)

In the survey, 70% of Gen Z said their avatars dress at least somewhat like their IRL style, with equally as many (70%)saying they also get physical style inspiration from dressing their avatars.

The Prestige of Digital Fashion Is On The Rise

Recent industry research points to Gen Z’s “outsized impact on culture and economy,” given that this consumer group accounts for approximately a quarter of the world’s population, and already has a purchasing power of hundreds of billions of dollars in the U.S. alone. With this demographic spending more time in immersive social spaces like Roblox, the prestige and impact of digital fashion are on the rise. More than half (58%) of respondents consider a digital fashion designer career to be just as impressive or even more impressive than the role of a physical fashion designer.